The difference between typical and  top performer

(in less than 10 minutes a week)

A newsletter helping thousands of young professionals to advance their careers. Join to:

  • Raise your influence
  • Develop executive presence
  • Master relationships
  • Elevate your personal brand
  • Design your career
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Sophie Hirst — Workbaby founder, ex-Google,
YouTube, Myspace and Nylon Magazine.

What’s Workbaby?

Your fastest ramp from beginner to leadership-ready

If you've ever thought:

I'm out of my depth at work...
I don’t know what skills to focus on to get noticed...
My career progress feels too slow...

...then Workbaby is for you. We're the secret weapon in your early-career era.

We teach the power skills, mindsets and shortcuts to get you on the leadership-track, leaving your imposter syndrome on the platform.

We’ll arm you with the templates and hacks to impress your manager’s manager.

Kill the ‘am I even doing this right?’ feeling. Get the career skills to nail your role, (and have fun while doing it).

learn more

What People Are Saying

Mel

@melguise_

I took your advice around how to speak to senior leaders at a meeting two weeks ago. The GM of the business emailed my boss after asking who I was... 2 weeks later - I was promoted.

Jeremy

@jrdingman

Thanks for being a virtual mentor to so many. I feel like I’ve saved nearly every video you’ve posted. Thanks for all the encouragement and advice.

Thomas M.

@thomasmoffett997

One of the best follows I have ever seen on TikTok. My entire career I have always been technically sound, but didn't really get the corporate soft skills side of things. Your content is gold.

Darian

@darianmartinn

I asked some of these questions in my final round interview & got my first career job!! I start later this month & will def be keeping up with your channel.

You’re a queen 👑.  

Stevo

@somethingdivine2

Your channel is perfect!

As a Digital Marketing Manager soon to rise through the ranks, I find your content inspiring.

Taylor

@taylorkreiling

You have taught me so much more in 48 hours of following, than any leader in my company has.

Thank you for doing this.

Yazeed

@yazeedno

The best thing I did recently that's worth mentioning as an "architect not a passenger" is joining your mailing list.

Your content: Utter brilliance.

Erika

@erikasmithbiso

What an incredible expander and inspiration you are to me.

Love your approach, your style and how concrete and pragmatic your content is.

Who’s Your Coach?

Decades In High-Performing Teams At Top Global Brands — I’ve Seen What Makes Careers Fly

I had no idea what I was doing when I started out. Maybe like you, I had ambition, but also tonnes of self-doubt.

After two decades of working in, and managing, high-performing teams at Google, YouTube, Myspace & Nylon Magazine, I know exactly what makes careers fly.

Armed with hundreds of thousands of dollars 🤑 in executive coaching and professional development that’s been invested in me, I’m here to give you the strategies and shortcuts to a better career.

Sophie Hirst — Workbaby founder, ex-Google, YouTube, Myspace and Nylon Magazine.

I had no idea what I was doing when I started out. Maybe like you, I had ambition, but also tonnes of self-doubt.

After two decades of working in, and managing, high-performing teams at Google, YouTube, Myspace & Nylon Magazine, I know exactly what makes careers fly.

Armed with hundreds of thousands of dollars 🤑 in executive coaching and professional development that’s been invested in me, I’m here to give you the strategies and shortcuts to a better career.

Here’s What You Get

From “Am I Even Doing It Right?” To Unshakable
Workplace Confidence

6 part email course

Notion templates

Conversation scripts

AI prompts

GET THE FREE GUIDE
Here’s What You Get

From “Am I Even Doing It Right?” To UnshakableWorkplace Confidence

6 part email course

Notion templates

Conversation scripts

AI prompts

GET THE FREE GUIDE
level 1
Master your mind, master your career

Learn the 3 mindsets brilliant people embrace and 5 qualities that make you irresistible early on.

level 2
Lead (and love) 1:1s with your manager

Make your manager your biggest fan (and advocate), master the most important meeting of your week.

level 3
Write emails (that busy people read)

Email like a leader not a junior with the formula they use when lives are literally depending on it.

level 4
Be excellent at meetings (save time)

Learn the meeting method that top tech companies use — make your meetings purposeful from day 1.

level 5
Elevate your personal brand

You think career success is about knowing everything? Nope. It's about asking smart questions.  

level 6
Solve problems (be the office hero)

One of the fastest ways to be impressive in the first few months of a new role. Get a W on the board early!

What’s Workbaby?

The Playbook To Your Early-Career Era

World-class professional development shouldn’t be exclusive to the elite. Workbaby gives you the skills that really matter, so you don’t waste time on stuff that doesn’t (and wow there’s some bad advice doing the rounds out there).

WHAT YOU LEARN
  • Emotional mastery & mindset
  • Workplace dynamics & people
  • Influence & communication
  • Personal brand & confidence
  • Leadership before you’re a “leader”
HOW YOU LEARN IT
  • Online group and self-study courses
  • 1:1 coaching and consulting
  • Community membership
  • Mentorship network
Full course program launching soon. We'll let you know when doors open.
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